Do you do business on the Internet? Searching for some fresh ideas on marketing your business? If you do, video marketing might be what you have wanted. By using the Internet to share videos, you’ll reach out to an audience and have a more personal touch in your marketing campaign. Continue reading to discover how you can do that.
If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. As an example, add annotations to the video. You can provide a discount code, additional information or your URL this way.
Keep your marketing videos short and sweet. Many people are not willing to spend a lot of time watching a video online. Long videos should be cut up into segments and posted every few days as a series.
Do not spend a lot of money on video production for marketing content. Many times you will not get a great return on a very large investment. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
Don’t be intimidated by the concept of video marketing. Anyone with a camera and a sturdy tripod can make a video to post online. You can show customers your workplace, manufacturing center or just discuss your expertise.
If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. Look for a person who is friendly, well-dressed, and comfortable being on film. Don’t shy away from using more than on person, if doing so will be to your benefit.
The best content will go viral. You do not have to have the best video camera in order to be seen by millions. If the video has valuable information, people will watch it no matter what the production quality is. But, you should still get the best equipment that you can afford.
People desire the truth! Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind. Speaking naturally and from the heart will help viewers relate to you and enjoy your video as well.
Make sure your videos have been optimized. Come up with different titles and descriptions for the videos that you upload to different sites. You have to remember to place targeted keywords into these, as well. Finally, you can put in your email, phone number or website address so that viewers can get in touch with you if they want to know more.
If you’re uncomfortable with making a video yourself, have someone else do it for you. Set up a video contest that offers desirable prizes for the best videos. For the prize, tell them that the best video can be used as an ad for an upcoming project.
Focus on shorter videos with high information output. Keep in mind that the attention span of the average Internet viewer is very short. Target videos that are less than five minutes to avoid dropping viewers during the video. Even if your content is fantastic, people won’t stay to watch the whole thing if they end up getting distracted.
Choose good and well-thought out titles when starting to use video marketing. A title that’s powerful and relevant to the video will draw people to it. They’ll want to hear what you’re talking about if you pique their interest with the title. Take time to make relevant and creative titles for great video marketing.
Try having a video contest to boost the amount of videos your site has. It can be something serious or even something goofy like a dance or joke! Videos that your viewers send in are a great way to get even better acquainted with your viewers.
Hire the right people to ensure high quality video content. This can be coworkers, friends, family or even a club or organization. Make sure they get the credit the deserve in the video.
Time-lapse photography can be a useful technique in video marketing. Put a camera somewhere in your warehouse or where you work, and allow it to roll for a while. Later you can check out what you caught on film and edit it to your liking. Your viewers will enjoy seeing the way your business operates and they’ll feel more connected to you.
Among the most frequently performed online searches is “how-to” do some particular thing or another. You can attract a lot of people by creating some video tutorials on topics your customers will be interested in. Once they’re aware of your expertise, they will come back for more.
You will want to keep it authentic in videos. Viewers will trust you if you seem honest. When they can’t trust you, they won’t share the video.
Make sure your videos remain on-topic and focused. It is very easy to veer off topic. Using a guide to help keep you on track and focused can really be a lifesaver. Keep your videos focused and you will have success at video marketing.
Conclude your video with a question. If your viewers want to participate, they will come back and watch your videos again and again.
If you work with some colleagues or employees, get them involved in your video marketing campaign. Search for someone who smiles often, dresses nicely, talks clearly, and seems comfortable being recorded. Get more than one person in front of the camera to film some interviews or show how your employees work as a team.
Podcasts are a great way to promote your videos to an entire different audience. Using podcasts for your video marketing can help bring in viewers you might not have otherwise reached. Use it to your advantage! Some viewers will want to download your video and watch it when they have time.
A candid, honest appeal in the form of a video clip helps to forge a more personal relationship with your products and brand. Show off the process which goes into your production line, or how your office operates. People will like to see that there’s a more personal side to the business you run.
Don’t have your video auto-play on your site. Make sure your customers can play the video themselves. Sometimes they won’t have speakers or don’t want sound to come out of their computer at work. Give them the choice.
If you want to create professional looking videos, get a tripod. You should always steady your camera. For your marketing videos, you will want normal shots and steady panning. If your video is of poor quality, the chances of people watching it through the end and sharing it are slim.
Many people view video on phone or tablets. You need to keep in mind that the screens may be smaller. Mobile users will be glad you considered them.
Remember to share the video wherever you can. Email your videos to all your family and friends, and encourage them to do the same. Write about it in your blog. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Place it on Facebook, YouTube, and other sites that host video. Spread the message!
Keep your video short and packed with information. People online have very short attention spans these days online. Try to keep your video under 5 minutes if you want to prevent people from wandering off mid-viewing. Even though you might have content that is excellent you need to keep them interested.
Perfection is overrated. You don’t have to have the best equipment if you want to engage in video marketing. Any camera and computer should do. Also, if you have a smartphone you may be able to use the camera it came with. You should be a professional and give good content to customers.
Online videos are extremely popular, and you should be taking advantage of this phenomenon. Video marketing is helping many businesses to thrive in this economy. By applying your newly gained knowledge, you can develop a successful video marketing strategy.