What does video marketing entail? Video marketing is about relying on videos to reach out to your audience and promoting your products or services. It may seem simple, but there are a number of things you need to know before you can get started. By reading the following article, you can learn the basics of video marketing.
Give your customers some awesome content and your video may go viral. Top-of-the-line equipment is not necessary. People would much rather watch a relevant video. But if you can, purchase a quality video camera as well as professional editing software.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 15 seconds of your video are crucial. Teasers and other attention getters work great here.
Are you selling a product? Make a video showing potential customers how your product works. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. If they can see for themselves how your products work, this can be powerful.
You don’t need top-quality production values to make a successful video. Professional gear is not necessary as long as the picture is balanced and focused. You really don’t even need to have a perfect script. Just keep your personality up front and speak directly to the video camera. There are even times when all of this isn’t necessary. Screen capture sequences and PowerPoint presentations sometimes get the job done.
Remember that making a video is just a part of the job. You have to also promote your videos. By promoting your videos, you can expect an increase in clickthroughs. Include quality information, but don’t be shy about letting others know what you have done.
Don’t forget about YouTube. This is where your video marketing campaign should begin. Free hosting is a tremendous benefit. You can also take advantage of being on the third most highly-trafficked site anywhere. YouTube is the most trafficked site for videos, and the second most for searches. Don’t underestimate it!
Don’t ignore YouTube. You need to concentrate your marketing campaign here. Additionally, YouTube offers free video hosting for their users. They also are visited the third most out of every website there is. Not only is it the most visited video site, it’s also a highly ranked search engine.
Get all your staff involved in your videos. Use someone who can handle being in a video. Make sure that they have a friendly demeanor, dress properly, and talk in a clear tone. Having a variety of people in your videos can make them more interesting.
For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns. You won’t only solve problems for customers, but you will also increase your customer service.
Always have content that is up-to-date and engaging to keep viewers coming back. Dull content won’t do anything besides drive your viewers away, which is definitely bad for business. Let your viewers become hungry for more. Keep your content fresh and interesting, and this will keep your viewers coming back.
You should see if your friends and colleagues would like to get involved as well. The person in front of the camera should be pleasant, happy and comfortable. Having a variety of people in your videos can make them more interesting.
Shooting your videos with a tripod will help their appearance tremendously. The only time a shaky camera is good is in a horror film. You need steady, smooth camera work if your videos are going to be effective. You only have a few seconds in which to convince viewers that it is worthwhile to watch your video, so make the most of those seconds!
When you create a video, ask the viewers to take an action. This is better known as the “call to action”. Giving a call to action quite literally tells your viewers what to do next. In order for this to work, you must make it as simple as possible.
You should post your video on any site you own, in addition to posting it elsewhere. If someone visits your site and is unsure if your product is right for them, a video can help to convince them. You shouldn’t be concerned about losing any views because Google will count your video views no matter where they come from.
Give customers a closer look through video marketing. Film how your products are made, or let people see some of the funny things that happen in your office. Customers will trust you if they get to know you and see you being honest.
Video marketing lets you communicate with customers directly. Create videos that answer their questions rather than just writing to them. This method of communication is far more engaging and entertaining and your consumers will appreciate it.
Tripods are a video marketer’s best friend. Don’t let your video be shaky and unsettling. Marketing material needs clean, steady shots. You only have a few seconds in which to convince viewers that it is worthwhile to watch your video, so make the most of those seconds!
Before making your next marketing video, watch some videos done by other companies. What is it that you enjoy seeing, and what don’t you like? Then consider the things that make you feel as you do with regard to a video. Have your family and friends do so as well. Clearly knowing what you do and do not like can help you to produce the most successful video you can.
Don’t forget about sharing your videos. Send the email to all of your friends and family. On your page, create a blog post sharing it. Send the information out to your current customers. Use popular video hosting sites such as Facebook and YouTube. The important thing is to get your video out to the masses.
Provide customers with relevant information. Keep in mind that you’re trying to build a customer base. Thus, you must provide a strong motivation for them to view your video and send it along to their friends. How can you do this? By focusing on the content.
Keep videos informative and short. Internet viewers often have a shorter attention span than you think. Videos should stay below five minutes. Your content may be tremendous; however, if viewers are leaving or distracted while it plays, it accomplishes nothing.
Showpiece videos are a good way to present your business, but not all your videos should use this format. They may be fun to watch, but they can end up breaking the bank. Consider something more cost-effective instead. If you can afford to, hire a professional to create a quality video.
To get more videos for your site, try having a contest. Ask customers to film themselves while using your products or ask them to put together a video tutorial featuring your products. User videos are wonderful ways for you and your viewers to get to know each other.
Watermarking your video content is a smart business decision. This is a good way to make certain your video is not stolen or used by someone else. Simply include your logo and make it appear transparent, so you can still view what is happening behind the logo.
Do you receive the same questions over and over again from your customers? If this is the case, you can search for videos to help you learn more. Providing brief, simple videos as a sort of “How To Guide” helps to inform and educate your viewers, making them more likely to trust your brand and make a purchase.
The best way to get started in video marketing is to just jump in and start creating your own videos. Take some time to be creative and figure out what works for you and your viewers. You will soon know what will work. Use what you have learned in this article to help you do well.