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Creative Ideas In Video Marketing For Your Business

The old marketing ways are boring. This happens sometimes to even the best businesspeople. Have you thought about video marketing? If it hasn’t, you may want to give it some thought. It is a new way to get to more people. The next few paragraphs outline some basic information that will get you started.

If you’re going to make a marketing video, keep it short and to the point. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. Should the video seem too long, break it into smaller segments that can be watched at the viewer’s convenience.

TIP! 20 minute videos are frequently too long. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary.

If you use YouTube, use its editing features. For example, you have the capability to put annotations in your video. As a result, you can publicize a link, give out useful facts or provide viewers with a discount off your product.

Do not spend a lot of money on video production for marketing content. You won’t get a lot of views just because you spent a lot of money producing something. Even major computer manufacturers have found success in using simple videos made by individual employees.

TIP! Include a screenshot of your website in your video. This allows viewers to get a feel for your website’s layout.

The content of your video plays an essential role in its success. Your video could go viral even if you do not own an expensive camera. People will sit through a mildly boring video if the information is relevant. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.

There are several things to take into consideration after you have produced your videos. It is also necessary to promote the videos. If you can market your videos effectively, you will see a significant increase in your number of clickthroughs. Good content is only useful it people know it exists.

TIP! If your customers have a hard time using your product, make a video explaining how to do so. You’ll not only be solving the problems of those who already have your product, but you will also entice new customers to buy as they’ll know their problems will always be fully resolved.

Take screenshot of your site to include in the video you make. This will allow viewers to see how your website is set up. This is pertinent in tutorial videos. Save screenshots from your computer, and use editing software to compile them into your video.

If you work with some colleagues or employees, get them involved in your video marketing campaign. Look for a person who is friendly, well-dressed, and comfortable being on film. You should not hesitate to feature more than one employee or colleague in your videos.

TIP! Always request something of your loyal viewers when publishing a video online. You will call your customers into action! For instance, you can have viewers sign up to receive a newsletter by clicking on a link that appears in the video.

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Analyze your video’s statistics. These allow you to identify how many people watched your video and at what time of the day it was watched. You can use all of this information to learn more about your potential customer base.

TIP! Make sure you follow a script for both your video introduction and conclusion. You have to clearly say your name, your company, and the topic of the video.

Titles are key for a great video marketing plan. The best titles will bring in new viewers. This is what makes them more interested in the topic you’re discussing. Take the time to think of creative and relevant titles for successful video marketing.

Are your customers asking many of the same questions? If so, then post a video to answer them thoroughly. Videos can provide a more detailed explanation than your typical FAQs. By using both a video based and text based FAQ section, you allow users to decide which they would prefer using.

TIP! Think of ways to determine the success levels of the videos you create. Just looking at the video isn’t enough.

Online promotion is simple through video marketing. This is a way to help build up confidence in what you are selling. Seeing it in action can give your sales a real boost.

Try to let your unique personality come through in your videos. People like to see real people when they watch their videos. As you get your customers to know who you are, they probably won’t buy a similar product from someone they don’t really think they know. It is better when they can associate a friendly face with the product.

TIP! A fun contest might increase the people visiting your video marketing site. This can be fun, silly or educational.

Are your videos meant to convince people to buy one of your products or services? If so, then it’s crucial that you provide a working link in order for them to actually be able to do so. It is a good idea if it is within the actual video player. When you do this, the link will follow the video regardless of where it is embedded or shared.

It’s a good idea to post a short video that discusses the background of your business. Talk about what products or services you’re selling and why your viewers should register for your mailing list. This incentive can be anything from a detailed report, eBook or list of useful tips. Providing a bonus of sorts will make it easier for viewers to feel a connection with you and trust your products.

TIP! People like to hear good stories about others. What kind of stories are you able to tell about your line of business or what you have to offer? Share stories on how you have helped your community.

Keep in mind that you are only human, and remember that it is okay to ask for some help. Coming up with unique interesting and entertaining ideas can be hard. Brainstorm with your staff, friends and family to generate a list of ideas to focus on. Have sessions such as these on a regular basis to make sure that you remain abreast of advertising and what is happening in your niche.

Present a common issue related to your field, then provide solutions in your video. After you have finished the video, your consumers will have a great resource available. Try to get them to share those videos with others.

TIP! There are really just ten seconds to grab a viewer’s attention, and therefore time is of the essence. If you get them hooked, they’ll stick around for the entire thing.

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Read the comments about your video. The key of marketing videos is to get attention and keep it. This is why if you are not making the regulars happy, they won’t tell anyone else about you. Using their ideas will help your business and will make them feel a part of things.

TIP! Have a “to be continued” at the end of your videos. is perfect for a video creator.

Video marketing can enhance your web and social media presences. If someone sees your video on YouTube, they may not realize you also have a Facebook page. This way, you can increase the amount of traffic you get on all of your sites. Social media accounts that are linked to video sites can significantly increase your customer base.

Make the videos you’re working on as positive as possible. It is easier to get involved and connect with the content if it makes you feel good about life and people, in general. No matter what your business is, you should have a positive video. Effective ways to do this include giving compliments to the viewer.

TIP! Though short videos will comprise the bulk of your video efforts, you can still do a few longer ones as a means to share additional information. Smaller ones can have simple messages designed for the masses.

Consider purchasing a tripod in order to make your videos appear professional. Skip the jerky camera movements and artistic shots. If you are using videos for marketing, you should have a steady shot. Make sure the camerawork is good, because most people will judge your video in mere seconds.

Do not stop making videos. Don’t be content to just make one. You must keep updating if you want to keep the flow of customers coming to your page. Create a series or a video blog. Talk about all aspects of your business to cover all the bases.

TIP! You can always send links to your videos in an email. This helps you keep in touch with your customers, gives them the latest news and reminds them to visit your website.

It is hard to hold people’s attention for a long period of time. Try keeping videos under three minutes in order to hold viewer attention. If you are demonstrating how a product works, you can have a video that is five minutes long, but you really shouldn’t go over this time. Short and sweet videos are best.

What length should your videos be? Usually shorter is the best bet, but it can be longer depending on your content. If you can keep your viewers’ interest while making your point, they are more likely to remember the message and share it.

TIP!

Never fret about being too perfect. You needn’t have the latest video equipment in order to have a successful video marketing strategy. You can probably use the default software on your PC. It is even possible to use a smartphone’s recording camera. Be professional, provide valuable information and others will watch your content.

TIP!

Are there certain questions that are asked about your products or services on a regular basis? If you do, then this is a great opportunity to answer some questions for many of your viewers at the same time. You can get assistance from creating a video that gives details about your business or product.

TIP!

Avoid making your videos look like advertisements. In-your-face, obnoxious sales pitches are likely to be ignored by viewers. Don’t waste their time (or yours!) You have to give the audience things like quality content, tips, facts or just answer some of the questions they have been asking.

TIP!

You’ll see infinite possibilities once you begin learning about video marketing. You can expose your business to a massive crowd now. This can be a great way for you to reach customers and to build your business.

TIP!

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Video Marketing Success In A Few Easy Steps

You really can boost your business significantly with video marketing. You need to have great information on strategies before trying to use video marketing yourself. The piece below is full of useful tips and tricks for smart video marketing.

If you choose to share videos on YouTube, make use of its editing features. It is possible to add your own annotations. You can thus share links, add more information or place coupon codes in the video package.

TIP! Spending a lot of money and time on a video does not mean it will yield better results. A high production value does not actually equate to getting a good return on what you invest into it.

Don’t think that customers will watch really long videos. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.

Coming up with the content of your video clip is only part of the big picture. You have to also promote your videos. Proper marketing efforts create a ten-fold increase in how many clicks you get. Of course your content needs to be relevant, but you must also market it for the best results.

TIP! Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. It isn’t necessary to have professional gear for your videos.

Optimize your videos. As you put your videos on different sites, come up with a separate title and description for them all. You also need to include any targeted keywords. Also, include your contact information so customers can reach you for more info.

People are constantly searching to learn how-to do or accomplish something. When you create a tutorial video, people who are interested in that specific topic will find you, meaning you’ll always be getting targeted visitors from the niche you meet. Once they realize that you’re actually an expert on the topic, you’ll be looked to for more information.

TIP! Do not dismiss YouTube. Many times videos begin here.

Don’t spend to much time worrying about production value when it comes to generating video marketing content. Many times you will not get a great return on a very large investment. Even large corporations, like Dell, have benefited from simple videos produced by single employees.

You should always have interesting content for customers. When you create a video for a business it’s important to give out great information that is useful. YouTube is a great way to promote your videos, and interesting videos are what YouTube users want to see. Folks like engaging content that contains solid information. The more interesting, the more viewers.

TIP! Your videos should all have the same tone. Remember that how-to videos are not necessarily required.

Have an action for your viewers to take when they watch your video. This is what is commonly referred to as a “call to action”. When writing the description for a video clip, include a link that will allow viewers to subscribe to your email newsletter or mailing list. In order for this powerful approach to work, you must make the process simple and transparent for the viewers.

Always take along a video camera with you. That’s because you will likely be able to interview experts in your field. At the very least, you can shoot a video about your experience here. If you are presenting your products or talking in public, have someone record it.

TIP! Give customers a closer look through video marketing. Take videos of the work that goes into your products and services, or give people a quick peek at the more humorous side of your office.

Check your videos’ statistics on a regular basis. It is possible to track viewers, viewing time and location. Such information can be extremely useful in shaping your target groups.

How do you know which videos work? Yes, you can simply guess on how your audience will react to the video. If you can measure the data and track it, you will have a much better idea if you are meeting your goals. Determine how many people viewed your video and how much of it they watched.

TIP! Your videos do not have to be perfect. You needn’t have the latest video equipment in order to have a successful video marketing strategy.

Make a script for your intro and outro for the video. The video should begin with an introduction and tell what information the video will impart. At the end of the video, repeat your name and also state a call for action that viewers should take.

Consider adding music to your videos. As you may have noticed, adding music to a video is a great way to make it more interesting. Add some appropriate music to your videos. This will convert more customers in the long run. If you do not wish to appear in the video, this can make a big difference.

TIP! Always begin with a warm greeting when employing video marketing, as this helps to engage your audience. You need to give them information about your business before they read your content.

Just posting a video on YouTube or another site is not enough to make it go viral. It is necessary to market the video itself through blogs, websites or social media. If people are unaware of your video, they can’t view it!

People love stories. You should be able to think of stories pertaining to your company and products. If you were involved in a charity event, take your audience through from the beginning of charitable project, to its execution, and finally to the results. Don’t forget anecdotes and testimonials from satisfied customers.

TIP! Use a voice over if you have a shy attitude about speaking. You might be considering videos, but you have been hesitant about making an appearance on screen.

You can use a tripod in order to make your videos more effective. A shaky camera is a good effect for artsy films but not for your video marketing campaign. Marketing material needs clean, steady shots. If your video is of poor quality, the chances of people watching it through the end and sharing it are slim.

Think about making your video into a podcast. This offers an additional way to market your business and lets you make a small amount of profit along the way on your most effective interviews or demos. Just keep your fee low.

TIP! One great way you can utilize video marketing to your advantage is to make your videos interactive. Create videos that answer their questions rather than just writing to them.

Also make sure to share the video widely. Email your video to both your friends and your family. You might also embed the video into a blog post, or on a special section of your website. Send the information out to your current customers. Post it all over the Internet such as Facebook, YouTube, etc. The important thing is to get your video out to the masses.

Conclude your video with a question. This will help to engage them in a discussion, which can also help you create new video material.

TIP! Once you get the hang of video marketing and want to go with some more advanced techniques, think about creating a podcast on a weekly or monthly basis. Podcasts have become very popular in the last few years.

Your videos should be chock full of information and straight to the point. Video watchers do not have a very long attention span. Attempt to keep video less than 5 minutes, unless you want people’s minds to wander. If your viewers are daydreaming, then your content is being overlooked.

Most Internet users have a very short attention span and will remain interested in your long videos if you split them. You will gain more viewers by releasing weekly videos instead of just providing one long video that is more than a few minutes long.

TIP! Your video should contain useful and valuable information. Keep in mind that you’re trying to build a customer base.

Always end your videos with a call for action. Lead folks to your products, and tell them what to do to get them. Give clear, concise instructions about the next step to ensure that they are able to follow through as soon as possible. The best way to end every video is with a firm and strong call to action.

Star in your own video. Add your own personality to your videos. Convey your expertise and sense of authority. Allow a little more about yourself to be revealed with each new video. This will help your audience to relate to you better.

TIP! During post-production, don’t overlook the importance of closed captioning and titles. This is a great way to get your video started off positively.

Do your viewers ask common questions about your products or services? If so, you can use videos to answer some of these questions. Just let your customers know how to use a product, how to fix a product or even how to un-box your product and they’ll lap it up.

Do not hesitate to add a watermark to your videos. It is an efficient way to prevent anyone from stealing your video and using it out of context. Simply include your logo and make it appear transparent, so you can still view what is happening behind the logo.

TIP!

Make a video that discusses your business and product. Offer an incentive, like a report or an eBook, and let them know what they can receive on a more regular basis. When they see you talking, they’ll feel connected to your brand.

TIP!

Time-lapse photography can be used in video marketing. After setting up your video camera in a single location, allow it to continuously record for as long as you’d like. Afterwards is when you work on the editing to make a useful business. It is interesting to customers to get an inside view of the company, and it makes them feel more comfortable with being a customer.

TIP!

As already mentioned, video marketing helps you reach your goals for your business effectively. Use all of these marketing techniques to produce the best videos you can. Why wait any longer? Those videos aren’t creating themselves!

TIP!

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How To Run An Amazing Video Marketing Campaign

If you own a company, you need to continue to think about marketing. If people don’t know you exist, they can’t do business with you. That is why you need to get into video marketing, as it puts you on the cutting edge of online marketing. Read this article for information on video marketing.

Don’t be intimidated by video marketing. Anyone with a camera and a sturdy tripod can make a video to post online. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.

TIP! Do not spend a lot of money on video production for marketing content. Spending a lot on your video does not necessarily result in a good return from your investment.

An excellent method of engaging with your viewers is video marketing. Encourage your current customers to ask questions about your services or products, and then answer some of them in a video. It would be a nice gesture to give free products to those that sent in questions.

Among the most frequently performed online searches is “how-to” do some particular thing or another. Having tutorial videos creates an avenue for those who search in your niche to find you. People will be more interested in what you are offering if they think of you as an expert.

TIP! Do not ignore YouTube. This is where your video marketing campaign should begin.

If you decide to use YouTube to share your videos, take advantage of the editing features available on this site. For example, you can annotate your video. This is great for sharing links, adding extra information about your product or providing a coupon code.

If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. If possible, the link should be displayed within the content of the video, as well as in the description. That way, the link will stay with the video if the video gets shared or embedded elsewhere.

TIP! Try to create content that will intrigue viewers. Make sure your videos are fun and entertaining while also giving your viewers important information.

If you wish to have a good video, a high production value isn’t always necessary. You don’t necessarily need professional equipment; just make sure the picture is focused and balanced. There is probably no need to develop a formal script, either. Just keep your personality up front and speak directly to the video camera. In fact, you might not even need to do this. Often, screenshots and/or PowerPoint presentations are just as effective.

Make sure your content is fresh and interesting. Boring content is the best way to drive away users, which is extremely bad for business. Let your viewers wait a while so that they’re anxious to see the things you came up with. Interesting content drives up viewership.

TIP! Video marketing can be used to make your business feel more personal. Take videos of what you’re working on and show off what you’re selling.

Make your content interesting. As you create a video, make certain that it is relevant, timely and engaging. YouTube is a great way to promote your videos, and interesting videos are what YouTube users want to see. People want to be entertained with the information they receive. You can build your traffic continuously by having enjoyable, engrossing videos.

If you get asked a question quite a few times, creating a video to answer it is a good idea. You might want to create a video for Frequently Asked Questions. People can see the answers instead of just reading them.

TIP! The key to success in video marketing is to share it as widely as possible. Distribute it to any of your email contacts who might be interested.

When it comes to your marketing videos, choose a consistent tone. You can easily relate to your audience by showing a more humorous side. Your target demographic as well as your service should be considered when making this determination. Use this to figure out what you’re going to make your videos like. They can be more serious, or more fun, depending on who you’re trying to work with.

Your videos do not have to be perfect. High-end equipment is not necessary to create marketing videos. The video camera for your computer is often more than adequate. Also, a good camera phone can also come in handy. Conduct yourself in a professional manner and give people great content, and they will watch.

TIP! Begin your marketing video by posing an important question or presenting a common problem, relative to your product or industry. Then, as the video progresses, you should work to give the viewers the answers they are waiting for.

You should end your videos by asking your audience to take action. “Call to action” is what this is usually called. One example would be to get people to join a mailing list by asking them to check out the link you provide in the description. For this to work, you must make it easy for your viewers.

Converting video to podcast format is a very underused method of video marketing. This offers an additional way to market your business and lets you make a small amount of profit along the way on your most effective interviews or demos. But, you do need to make sure you charge only a small amount.

TIP! Interact with your customers directly by using video marketing to promote your business. Make videos responding to their questions instead of simply writing them back.

Don’t skip over the video content analytics. You can see how many times people watched the video and where people watch it from. Any of these pieces of data can be a trail of cookie crumbs to follow to a deeper pocket of potential customers.

Tell viewers what they should expect from your video. Put your explanation in the description box as well as mentioning the video’s goals at the start. If it sounds promising to them, they are likely to watch the entire video and perhaps click to your site.

TIP! Try asking questions when you end your videos. When you do this, you will engage the viewers of your video.

Don’t go at it alone. You may find it to be a challenge always coming up with video ideas. Your best bet is to brainstorm with a group of creative people and then come up with a list. Do this on a regular basis so you can keep making them.

You have approximately ten seconds to get the attention of a viewer. When you have them, they will watch your whole video. What’s the best way to reel them in? This will be dependent upon your audience, your niche and the focus of the video.

TIP! You’re not necessarily ready to go just because you’ve got transcripts and keywords. You want to ensure that your video is entertaining and will hold the viewers attention.

Use video marketing as a way to show your potential customers that you’re a person just like them. Show your audience how your products are made or some funny things that go on in your office. People will certainly enjoy seeing that your company has a more intimate side.

Use videos to teach useful things to your audience. No one knows your product like you do. Show them why you’re an expert by explaining how you do the things you do or make the products you sell. Your users will enjoy your videos more and will keep coming back.

TIP! Short videos are generally best, but you do want to have a few long videos, as well. Short videos can be aimed at a broad audience.

Video marketing can be used to promote websites and social networking sites. A visitor who inadvertently stumbles onto your YouTube video may not realize you can be found on Facebook as well. When you cross promote, you’ll build traffic. When you link your social media to your videos, traffic will increase to both.

Watch the users’ comments of your videos. You ought to respond to those comments and to be respectful to your customers. Some of the folks who comment may want additional information, and conversing with them online can help your SEO efforts too. Use this information to your advantage.

TIP! Give your customers information that’s relevant and informative. It is important that you remember that your video should be used to reach out to a wider audience.

If you do not want to create videos yourself, get others to do it for you. Try holding a video contest in which you award the best ones with prizes. Advise people that the video that wins will be utilized to help promote your project.

Send your customers an e mail that includes your video. This is one way to reach a large number of people and let them know you are going places with your business. Make sure that your email includes a link back to your business’ web page.

TIP! Do something different. It is important that you stand apart from the masses.

Make a short video that introduces your business, explains what you have to offer and encourage users to join your mailing list. Offer an incentive, like a report or an eBook, and let them know what they can receive on a more regular basis. It will be easier to get your audience interested in this incentive if you address them directly in a video.

Putting a watermark on your video isn’t frowned upon, really. Doing so prevents your competitors from illegally using your video content. Merely place the logo in a visible location. It should be transparent so that whatever is behind it is easily viewable.

TIP!

You should now have a better idea of how you can create successful videos. Online video marketing is essential to competing in today’s business environment. Using video can really help your business succeed.

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Winning Home Based Business Strategies That Are Proven To Succeed

TIP! Figure out how you can involve those in your home to help with your business so that they feel like they are a part of something. If you have a family member who can do web design, have them design your website.

Home businesses are an opportunity anyone can take advantage of today. But, competition is rife in the work from home business world. Thus, you need to educate yourself thoroughly in order to succeed. This is the only way you can compete with your competitors.

TIP! Keep a record of all of your driving miles for your business. Accurate records are important for this deduction in order to back up your reasoning.

One way to have a successful home business enterprise is to form a mailing list related to your product or service. Maintain healthy communications, but avoid becoming “spammy” and losing the customer. One common use of mailing lists is to tell customers about new products and promotions. Others use mailing lists to inform customers, along with sending an ad. Adding a signup section on the business website can let people join your mailing list.

TIP! Home businesses cost money. Many tools for your home business are free or very affordable, while others will require you to pay a pretty penny.

Know that you must learn how to accept people’s opinions. Many home based business owners will gladly share their opinions and experiences with you. This fact of life must be accepted gracefully. You don’t have to agree, though! Agree to disagree when necessary. However, you only need to embrace the ones that are in line with your own thoughts, and that will help you to be a success.

TIP! B

Time management skills are essential to any business endeavor. You’re going to be spending a lot of time on your business if you don’t have employees to do things for you. Schedule your time wisely by setting up trips for supply stops, post office business and other important tasks on a regular basis.

TIP! If your home-based business requires you to drive during your working hours, be sure to track your mileage and collect receipts for the gas required. Any business trip, even only a one-day trip, is a deductible business expense.

Pick a business name with a personal meaning. Business domains are relatively inexpensive, and you don’t want to miss out on getting the website name that you really want. Many domains cost less than $10 per year, and it’s important to get your domain before someone else does. You may want to post a site with only one page until you decide if you want a complete website.

TIP! Teaching others to do something you excel at can be a profitable business. People often enjoy the flexibility home lessons can entail as opposed having to seek education from a school with non-flexible scheduling.

Send out an email announcement to your loved ones and colleagues when you start your home business. Give them a discount or a freebie to help jump start your business. Tell people to speak about your business to their friends. This can be extremely powerful to build up your business quickly.

TIP! An insurance policy that covers you for liability is a must when your business is based at home. This is even more crucial if people will visit your home business.

Join discussion groups and online forums for those with home businesses. This will help you network in your industry and establish your product and name. You might be surprised what a new contact can do for your business.

TIP! Make a concerted effort to point out to your customers why they need your product or service. In terms of marketing, lots of businesses are good at telling folks what they sell and how purchases can be made.

Keep working hard to grow your business even after it is well established. Businesses need continual advertising and promotion to continue their growth. This keeps customers flowing in on a regular basis.

TIP! You should spend time in creating a detailed and well-documented business plan as soon as you begin to consider an at-home business opportunity. This avoids wasteful use of your resources in connection with your business, whether those resources are time, energy or money.

Your domain name must be chosen carefully. You need to choose a domain name that has relevant meaning. It will be easier for customers to find your website again if they remember your domain name.

A simple design for your website is all that is needed. Sites with flashy graphics and splashy colors should only be used if they are appropriate for your business.

Is your website able to sell product to customers? Many people love to shop online, so you could be missing out on major sales without a website.

TIP! You probably should consider an affiliate program if you own your own home business. It often creates a secondary income stream and increases your revenues.

Aim to get up in the morning every day at a specific time, and ready yourself as if you were going in to a real office. When you maintain a professional appearance and are well groomed, you put yourself into the right mindset to achieve all of your goals.

TIP! Make sure to maintain full, accurate financial books. If you are audited, you will want to make sure that everything is intact.

Hopefully, the above information has given you that extra edge you need. Keep looking for more information, as you’ll need it to remain ahead of the pack and have your home business enterprise succeed. Look for it wherever it may be so that you can use it to create your own strategies.