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How To Make Videos To Market Your Product Or Service

The Internet has a lot of ways for a person to become a successful business person. Video marketing is perhaps one of the best advertising solutions. You can promote your own products and also reach lots of people with video marketing. The following methods will help you begin your video marketing campaign.

Explore the different editing features to YouTube users. For example, you can annotate your video. That is a smart way to share links, coupon codes, and any additional information you want to share.

TIP! People online today have short attention spans. You need to make the first 15 seconds of your videos count.

Ensure that your marketing videos are to the point and as brief as possible. In today’s world, viewers’ time is more valuable and scarce as ever, so you have less time to hold their attention. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.

There are several things to take into consideration after you have produced your videos. You can use this to get your videos out there. If you do it the right way you will be able to get more profits. Although it’s important to create solid content, you should also ensure that people are aware of it.

TIP! You shouldn’t neglect YouTube. This is where your video marketing campaign should begin.

Don’t be intimidated by the concept of video marketing. It’s simple to get a video together cheaply. You can show people how you manufacture products, demonstrate your products, or just talk to them directly.

If you want people to purchase something, it is important to have a visible and working link. If possible, include this link in the video player. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.

TIP! If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. Identify someone who likes to be on camera and who would be attractive to viewers.

Use video marketing if you want to stay connected to your audience. You can ask that customers send in questions so you can create video responses. Those who have their questions asked should get a coupon or other reward.

Decide on a consistent tone for your marketing videos. Serious how-to videos or funny videos both work equally well. Tailor your approach to the audience demographic you are trying to reach, and consider the type of products you will offer. You can use this template to make a decision on the tone to use. Make sure that you consider how you want others to view your business. For example, if your service or product is serious, you will likely want to maintain a serious demeanor in your video.

TIP! Then collect data from the comments you receive and statistics to make your next video better. Take the the information you have gathered and hone your next video.

Make sure your videos have been optimized. Create a different description and title for each video. In addition, ensure you’re including the targeted keywords. Finally, include contact information so that your viewers can easily contact you for further questions they may have.

Short videos are better than long once. Keep your marketing video less than 3 minutes long to keep the viewer interested. Five minutes is the maximum. Try to engage your viewer by making your video short and to the point.

TIP! Offer a contest on your webpage, and give your viewers a chance to enter and win some great prizes. These can be funny or serious, depending on what your users want to do.

In video marketing, the window of opportunity in capturing your audience’s attention is very small. The 15 seconds that start your video must count. This is the part of the video that should show a teaser or something unique that makes them want to continue on.

Do you often receive the same questions about the products you sell? If so, you can use videos to answer some of these questions. A video that answers frequently asked questions is a great way to help make your business more personal.

TIP! Start your video with a problem or question that your product solves. When all is said and done, your video should provide the answers to questions that people are already asking.

Bring a camera with you when you attend events such as trade shows, festivals or conventions. You will most likely get the opportunity to speak to experts or document your experience. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.

Successful marketers know the importance of responding to comments. They could be questions or suggestions. So use the comments section of your video page wisely and take advantage of comments offered.

TIP! If you saw your product for the first time, what thoughts would go through your mind? These are the same things your audience will want to know. Provide these answers in an entertaining video so that your viewers can easily digest them.

Mailing List

Be sincere in your videos. You need to keep it real with your customers, and they will believe your pitch. The less trustworthy you appear, the less likely they are to enjoy the video and share it with their friends.

TIP! There are many other options besides YouTube when it comes to videos. Look into any other video sites that your customers frequent and create accounts there as well.

Have an action for your viewers to take when they watch your video. Use the “call to action” technique at the end of each video. For instance, to get viewers to register for a mailing list, request that they click your link in the video’s description. The easier it is for people to sign up, the faster your mailing list will grow.

If you have a budget to promote your videos, then choose to have your video show up on related sites. Make sure you are putting your videos on sites that will promote them properly. It will do you no good to show your videos on a site unrelated to your business. Use a survey to figure out what kinds of sites your current customers go to frequently.

TIP! You should listen to what your customers say. The whole point to making videos is to create a viewing audience.

Transparency and an earnest message are extremely important. If you want to make videos, make sure the topic is really interesting to you. By speaking with sincerity, people will be far more likely to take to heart the subject you have presented and revisit your videos in the future.

Now that you have successfully integrated keywords and transcripts, you still have to address the subject matter in your videos. You need to provide your viewers with excellent content. You need to be able to supply this requirement to your viewers, or you should rethink your marketing approach!

TIP! Don’t have your video auto-play on your site. Allow people to choose if they need to watch the video first.

You should think of a creative and catchy way to greet and send your viewers off. You need to indicate who you work for, as well as, your name. To finish, say the company name again and craft calls to action so that viewers will go to your site and make a purchase.

You should always check the comments and statistics on your videos. This will help you know what is working. Follow your video results to see what methods are working the best.

TIP! Focus on shorter videos for the most part in video marketing, but do not fail to create longer videos, as well, that go into more depth. Make the shorter pieces such that they cater to everyone.

A candid, honest appeal in the form of a video clip helps to forge a more personal relationship with your products and brand. Take videos of what you’re working on and show off what you’re selling. You could also give them a glimpse of the humor that you have in your office. Viewers will respond well to this.

You should always put something personal in your videos. When you talk, add personal anecdotes which fit the topic. Talk about what you know well, especially if you consider yourself an expert. Allow your audience to get to know you better. This will help your audience to relate to you better.

TIP! Although showpiece videos should be used to show off a company, do not overuse them. Everyone loves a few interesting effects and video artistry, but these elements are pricey.

Answer commonly asked customer questions with a video. An FAQ is great, but a video FAQ is even better. People can see the answers instead of just reading them.

It’s a good idea to make use of both titles and captions when doing video editing. You can use text as an outline to the major points of your video. It’s also an excellent way to outline steps and give instructions in tutorial videos.

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Social Media

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Video marketing can enhance your web and social media presences. Someone who sees you on a video sharing site may not know you have a presence on social media too. When you cross promote, you’ll build traffic. By doing this you can increase business on your website.

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If you aren’t sure where to begin, consider having someone else work on your videos for you. Give a prize to whoever can make the best video. Make sure people know that they have to surrender their videos to you to get the prizes.

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A tripod could be a very valuable tool. Shaky cameras are only for scary movies! It is important to keep your camera steady so that it is easier to watch. If your video is of poor quality then it will appear amateurish, and people won’t watch more than a few seconds of it.

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You should always share your videos wherever you can. Send an email to your friends and relatives. Post a link to your new video on your blog. Get the word out to clients through emails. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. Spread the word to everyone!

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Video marketing allows your message to reach around the world. You do not need to restrict yourself to a small area as you work to sell products. Internet videos can be viewed by people all over the world. Using the advice above, you can have a fantastic marketing campaign.

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See Your Profits Soar When You Use Video Marketing

Do you have a business you run? All business owners know the importance of marketing and how hard it is to do it well. Fortunately, the Internet and other digital mediums make it easier to efficiently and effectively create a strong presence. Online videos make doing so very easy. Keep reading for more information on how to use video marketing to promote your business.

If you’re creating a marketing video, make it concise and short. Most people don’t have the attention span to sit there waiting to get what they’re looking for. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.

TIP! It is important to optimize your videos. Whenever you upload videos to different sites, make sure each video has a different title and description.

Don’t be fearful of video marketing. Making videos is easy and all you need is a decent camera and a steady surface. There are several things you can do on video including product demonstrations and talking about how the product in question is made.

Work with several team members when developing ideas for your video marketing campaigns. You don’t have to include coworkers if you don’t want to. You could instead choose to include family, friends or an affiliated organization. Just be sure to give credit where credit is due. People love to see their name in print.

TIP! When making a video to promote a product, include an active link where they can go to purchase it. If possible, include this link in the video player.

Make as many videos as you can. You need to produce new videos constantly so that you give your customers the content they expect. Also, this helps you speak about topics viewers may want to know more about.

Your opt-in options for your mailing list should be present on the same page as the video. A lot of people will sign up for a newsletter this way.

TIP! Don’t try doing it all alone. It’s not possible to think of every great idea on your own.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. You can, for instance, add annotations to your video. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing.

Keep an eye on your videos to see if they are connecting with people. Sure, you’re able to watch the video yourself and see if people are going to respond well to it. You need the tracked statistics in order to know if you’re getting where you’re supposed to. Check the number of viewers your video has had, as well as how long they actually view for.

TIP! A video contest is a great way to boost the quantity of videos you have uploaded. You might want to include some jokes or a serious subject.

20 Minutes

Do you keep getting the same questions about your products or business? If there are, then you can answer these questions by using videos. A video that answers frequently asked questions is a great way to help make your business more personal.

TIP! One way that you market your business is to make your own “how to” videos. Be sure this video provides all the information the viewer needs.

It is not likely your customers will want to watch videos that are more than 20 minutes long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you’re just updating folks, do it in 10 minutes or less.

Start your video with a problem or question that your product solves. Make sure your video fills a need, answers a question or provides information that your customers will find useful. Finally, be sure to prompt the viewer to share the video and benefit others.

TIP! What are some questions you would need answered about your product? Your customers have the same questions. Make a video to answer any questions that you think are out there.

You shouldn’t neglect YouTube. You should always use YouTube first. YouTube offers free video hosting. This is also a very popular website. Since it is the most popular video sharing site, your video is more apt to be seen.

One under-utilized form of video marketing is to turn videos into podcasts. Not only will you be able to market to more people, you’ll also be able to charge a basic fee if you have really good turnouts. Make sure you keep these fees to a minimum to avoid losing listeners.

TIP! If you plan to adopt a traditional, commercial format for your video, do so with a sense of humor. People aren’t interested in dull commercials.

Remember to add an opt-in mailing list form near your video. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.

When you’re making videos that aren’t in English, have a professional translator help. Online translators should be avoided when creating videos for other languages. When the translation is right, you won’t offend anyone.

TIP! You should ensure that your videos are as honest and real as possible. If you exude honesty and sincerity, viewers are more likely to have faith in what you tell them.

Take your video camera whenever you attend trade shows, conventions or other gatherings. You may be able to get some great footage there. If you are presenting your products or talking in public, have someone record it.

While YouTube is a good place to start, it is not the only video site out there. YouTube is extremely popular and you should definitely create an account on this site, but you should also post your videos to other sites your customers are likely to use. Do a poll among your clients and find out where they are most likely to view videos that you post.

TIP! Before you make another video, watch several videos created by your competition. As a consumer, decide what works for you, as well as what doesn’t work.

Buy a tripod if don’t already have one. The only time a shaky camera is good is in a horror film. When trying to market your videos, your videos should be steady and contain smooth panning. A lot of people will only watch a couple moments of a video to see if it is interesting.

Always read the comments made about your videos. Your objective is to expand your audience and strengthen your brand’s presence. That is why many don’t like them or have suggestions, you should listen to them. Doing what your viewers suggest makes feel them part of your community, which in turn means that they are likely to continue watching your videos and showing them to others.

TIP! Watch your competitors’ videos. Do this, not to copy them, but to make sure your video stands out.

The key to success in video marketing is to share it as widely as possible. Send it to loved ones. Write up a blog post on it. Email or send physical mail to your customers, informing them to spread the word. Post your videos on YouTube and other forms of social media, such as Facebook and Twitter. Spread the word far and wide!

Let the world know of your expert knowledge. You need to let viewers know that you are a professional in your industry and that you can answer all of their questions. Demonstrate to your viewers why you are a knowledgeable expert by explaining the process of creating your products. If you can do this, your customers will remember you.

TIP! Create longer videos that take your viewers deeper into topics. The short videos should be tailored for a larger variety of audiences.

Keep videos short and full of information. Keep in mind that the attention span of the average Internet viewer is very short. Your best bet is to upload videos that last no longer than five minutes. Otherwise, there is a greater chance that they will not view the entire clip. Nothing can shake customers’ attention and make them forget the good things like a distraction, glitch or dull moment.

Do not put all the marketing work on the marketing department. Frequently, people in all parts of the business have great ideas. Your employees can provide you with a different insight than your marketing department. This will also help strengthen the relationship with different departments.

TIP! Do something new. It is important that you stand apart from the masses.

You should never end the video without giving them an action call. Inform your viewers of where your products and services are located, and insist that they act immediately. Be very clear and concise in your instructions about what they need to do next so they can take action immediately. An assertive, powerful call to action is the perfect way to end each clip.

There are many people who use the Internet through their mobile devices, so you should keep this in mind when making your video. Because these screens are so tiny, try not to utilize small print or other items that are difficult to view. Mobile users will better be able to view your videos.

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As you now are aware, marketing with video can be a great tool for publicizing your company. A lot of people watch videos on the Internet. That is the reason you need to use them. Use the advice that works best for you. You can increase your business traffic many timers over, and boost your profits substantially. Good luck.

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Video Marketing Made Simple For Those New To It

Video marketing can be a great way to boost profits and make your business better. If you want to make the most of video marketing, it is necessary to learn what you can about successful strategies. Start with the article below.

As with most things, the more experience you gain in creating videos, the better your end results will be. You should always be uploading new videos for your viewers to come back and see. Making new videos also forces you to cover new topics, which means some of your videos are more likely to appeal to new customers. You will have more exposure when you make more videos.

TIP! Video marketing can be a smart way to interact with your target market. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video.

Ensure you optimize your videos for the search engines. Create unique titles and descriptions when uploading your videos to different sites. Use their targeted keywords, also. Include contact information as well, so customers can contact you easily.

Optimize your videos by using keywords. When you upload videos to more than one site, you should have unique titles and descriptions for every one. Don’t forget about targeted keywords. Contact information needs to show up in descriptions or the video so people are able to contact you.

TIP! Make sure you understand that making your videos is only half the battle. Promotion and advertising is just as important.

Include some screenshots of your site in the video. This lets viewers become a little more familiar with it. How-to videos can also incorporate screenshots. Take your screenshot, and use video software to include it in your video.

A good video does not need to be expensive. If your video is in focus and balanced, there’s no need for professional equipment. There is probably no need to develop a formal script, either. It is most important to just relax and let your personality shine through. You might not need to do even that much. Powerpoint presentations and screen capture sequences may be able to fit the bill.

TIP! Among the most frequently performed online searches is “how-to” do some particular thing or another. A great way to reach your target audience is to create tutorials related to your business.

There are several things to take into consideration after you have produced your videos. You are also responsible for promoting your own video to gain exposure. If you can market your videos effectively, you will see a significant increase in your number of clickthroughs. Make sure as soon as you post a new video that you spread the word so people will know about it.

YouTube is a fantastic way to increase your video marketing influence. Begin your campaign of video marketing there! You can have your videos somewhere for free. They also are visited the third most out of every website there is. It is one of the best search engines as far as volume, and it’s also the best video site as well.

TIP! Provide fresh, interesting content on a regular basis to keep viewers coming back. If your content is dull, you will just drive viewers away from your site.

If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You can show them step-by-step how to do it and get new customers this way as well.

Never overlook your video content analytics. You’ll learn about who’s watching your videos and where they come from. You can find out a lot from this data.

TIP! Make sure you follow a script for both your video introduction and conclusion. Tell your viewers your name, what you represent and then share your video’s content is.

Always involve your viewers into your videos in some way. The “call to action” is a must. For instance, you can have viewers sign up to receive a newsletter by clicking on a link that appears in the video. If you want it to work, you have to make things easy for viewers.

If you aren’t great with video, get others to do them for you. Promote a contest where the winners receive gift certificates. In exchange for the prize, let people know that the winning video will be used as a commercial for your project.

TIP! You can use a video contest to increase your traffic and video content. Whether serious or light-hearted, your customers will enjoy participating.

Your viewers want you to be honest with them. If you plan to create a video, make sure you are genuinely interested in the subject. Speaking naturally and from the heart will help viewers relate to you and enjoy your video as well.

Are there certain questions that are asked about your products or services on a regular basis? Videos are a great way to address these. Just a very concise video that explains a few extra points about your product can go a long way.

TIP! People love to hear stories! Do you have stories about your business that you can tell? Highlight any charitable endeavors in which your company is involved. Ask your customers to share their stories with you to get them involved in your video marketing campaign.

Don’t try to get everything done by yourself. Other people may surprise you with their take on your product. Talk to others about what content they would like to see. Try to ask for ideas often to help you stay on top.

Voice overs can be great for those plagued by shyness. Perhaps you’re afraid of missing out on sales because your competitors are using video, but you lack the confidence to appear in front of a camera. But, you can just display your product and utilize a voice over. Just record what you have to say and then put it together with your video footage.

TIP! You can pose a problem as you begin your video to which you will find a solution. When all is said and done, your video should provide the answers to questions that people are already asking.

You need to know how to track your video’s performance statistics regularly. Just looking at the video isn’t enough. Actual numbers, though, give a far more accurate picture. How many views did it get? How long did they watch for? Was it shared?

Responding to comments that your videos get is essential. In many cases, there may be questions concerning your products that should be answered right away. Check your comments on a daily basis and take the time to answer questions and thank the viewers who gave you some feedback.

TIP! What would you ask about your product if asked? Your customers will want answers to these questions. Answer the questions in a video.

The key to success in video marketing is to share it as widely as possible. Use email to send it to your loved ones. Start a blog on your website about the subject. Spread your link to customers you currently have, through snail mail and through electronic mail. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. Spread the word as much as you can!

When you’re making videos that aren’t in English, have a professional translator help. Do not rely on online translators if your audience is from a different culture and speaks another language. People will respect your message if you take the time to ensure it is properly translated.

TIP! Try ending your content with an engaging question that will leave the viewer interested in watching your next installment. This will leave viewers with a lasting impression of your video.

Put your video on the website you run, as well as posting it on video sharing sites. This lets people see the video in a convenient location. This won’t lose you views. Google counts and combines views from wherever they are posted.

There is more to getting a video ready for the public than choosing the right keywords and typing up a transcript. Make sure that your content is interesting to the viewer. If this is not possible, you might want to rethink your strategy.

TIP! Share information. While you’re making a product or offering a service, only you can do it best.

Develop a video that briefly describes your business and your products and asks people to sign up for an email list. Give them something free, like an eBook or informational guide. Once they associate your face with the brand, your sales pitch is likely to sound more appealing.

Alert customers of new videos by email. These little reminders get people on your channel to check your new product or demo. End each email with an obvious link, returning to your landing page and offering a savings on the recommended product.

TIP! Don’t be afraid to be unique. Take pains to make your video different from all others.

Video marketing can be of great benefit to you. Use the information included above to help your business be successfull. Delay no further; get going right away!

The first responder will get the most viewers. Try to be the first one that jumps on a new news item. This brings in more video hits, which in turn equals more customers. Develop a feel for what items are newsworthy.

TIP!

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How Video Marketing Can Help Your Business Grow

Do you sell things on the Internet? Are you looking for fresh, new marketing ideas? If you do, video marketing might be the solution. Posting online videos can help you attract a whole new generation of customers, which can lead to more sales. Read on to learn more.

Do not be intimidated by video marketing. You can easily create your own videos with a good camera and a tripod. You can show your viewers how a product is made or just talk about all the features of your products.

TIP! Quantity and quality must both be considered when making videos. It is wise to upload new video content often in order to keep things fresh for your visitors.

If you’re going to make a marketing video, keep it short and to the point. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. Long videos should be cut up into segments and posted every few days as a series.

An excellent tip for people starting out with video marketing is to choose great titles. Make sure it relates to your video and is easy to remember. These titles are what will get your viewers interested in you. Spend a couple of minutes coming up with a good title. You’ll be glad you did.

TIP! You do not necessarily have to spend a lot of money in order to create a good video. You don’t need the best equipment as long as what you’re using does a reasonable job.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. You can put annotations on a video, for instance. Use this feature to add some information, share a coupon code or a link to your site.

People are constantly searching to learn how-to do or accomplish something. Creating a “how-to” video will help increase exposure to your business by driving new traffic in your direction. If you seem like an authority, people will be interested in seeing what other videos you have.

TIP! When you want to sell through your video, don’t forget a link to your store. Better yet, place the link within the video itself.

Keep all of your videos optimized. Use a different title and description as you load your videos to different websites. You have to remember to place targeted keywords into these, as well. Include contact information as well, so customers can contact you easily.

Planning on attending a trade show, convention, or other public event? If so, ensure you take a video camera with you. You will most likely get the opportunity to speak to experts or document your experience. You need to make sure your public talks are recorded, too.

TIP! Most individuals appreciate honesty. When creating a video, make sure it’s something you are truly passionate about.

Production Value

You should also put a greeting in your video. You need to introduce yourself and your company, as well as what the video’s going to be about. At the end of the video, say the company name again and use the call to action so that your viewers visit your site and/or purchases your product.

TIP! Don’t do everything yourself. You may find it to be a challenge always coming up with video ideas.

Production value doesn’t have to be the most important part of your process. There is more to a video than production value. Huge companies have made great marketing plans with simple videos.

Keep your videos short. Any videos longer than a few minutes will usually result in your viewer becoming bored. Unless your video is super interesting and engaging, keep it to under five minutes at most. Try to engage your viewer by making your video short and to the point.

TIP! Try to let your unique personality come through in your videos. Your audience is predominantly interested in seeing exactly what you have to offer.

You should put your videos on YouTube. That’s the place your campaign and content should start. Video hosting is free. In addition, your video is hosted on the website that receives one of the highest number of visitors on the internet. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.

Think about using time-lapse photography to market your business. Put a camera somewhere in your warehouse or where you work, and allow it to roll for a while. Later on, you will have the ability to do some editing and develop a terrific messaging conduit for your business. Folks love to see the inner workings of a budding business.

TIP! Humor can be a useful tool in video marketing. Commercials that are boring do not hold people’s attention.

If you’re trying to sell a service or a product with your videos, then don’t forget to include a link that leads them somewhere that they can purchase it. You can usually put the link right in the video player for easy access. Doing so ensures the link stays with the video even when embedded.

When planning your videos, don’t get ahead of yourself and take on too much at one time. The more real you appear, the more likely your viewers will be to respond in a positive way. The less people trust you, the less likely they will share your videos.

TIP! Share your videos on other sites in addition to YouTube. True, a YouTube channel is a must-have for any brand, but don’t limit yourself.

Get your employees and coworkers involved in your video marketing efforts. One of them may be comfortable talking on camera, so you won’t have to do it. Don’t shy away from using more than on person, if doing so will be to your benefit.

If you are willing to spend money for video marketing, you might want to consider video marketing. Do not allow your video to be spam. Study surveys to see where your target audience is most likely to hang out.

TIP! Demonstration videos are an effective, incredibly valuable opportunity to support your product marketing efforts. You can increase customer awareness and desire through effective video marketing.

Include an opt-in form on your video page to get people to sign up for your mailing list. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.

Pay attention to how well your videos are received by your customers. Your objective is to expand your audience and strengthen your brand’s presence. When viewers are complaining, fixing those issues will be helpful. When they see that you’ve listened, they’ll be more likely to stay a loyal customer.

TIP! Make sure you’re looking at what the competition is doing. Learn from their mistakes and do your best to create some very different videos.

When it comes to your marketing videos, choose a consistent tone. How-to videos are not necessarily better than a funny one. Think about your product when you decide which way you want to go with your videos. Always consider these factors and the image you want to project when deciding on a tone for your video content.

Make positive videos as much as you can. People like content that makes them feel much better about life or themselves. Any product or service you may be discussing has a positive aspect, so be sure to emphasize that. This can be accomplished with doing positive actions, like referring to your viewers as hard workers.

TIP! Although the majority of your online videos are going to be short and should be that way, you should also provide longer, more in-depth videos. Keep the content of the short videos applicable to all your customers.

Incorporate your social sites, like Facebook and LinkedIn, to your marketing videos. Someone that comes across your Youtube videos might not know that you are on Facebook, too. When you cross promote, you’ll build traffic. Increase the number of visitors to your video websites by including links in your social media messages.

Never stop making videos. One video is not enough. New videos should be added frequently. You may even want to consider making a series of videos. Use each video to highlight a different feature of your business. Doing so can enlighten and inform customers about your business.

TIP! Don’t depended entirely on your business’ marketing department to create marketing videos. In many cases, there are others in the company that may have great ideas.

Put video on your own site, in addition to putting it on video sharing sites like YouTube. If someone visits your site and is unsure if your product is right for them, a video can help to convince them. Google will keep track of how many people view your video even if they watch it on another site rather than on Youtube itself. Thus, you don’t have to worry about your viewing stats going down or being inaccurate if you embed your video on your website.

Don’t neglect mobile marketing when you’re making your video. These screens aren’t that big, so it’s best not to use small print or things that are difficult to see. People with mobiles will be appreciative.

TIP!

Perfection is not your goal! You needn’t have the latest video equipment in order to have a successful video marketing strategy. In many cases, the video editing software that comes standard on many computers is normally sufficient. In addition, if you own a smartphone, it should have a camera that you can use for this purpose. Just ensure that you present yourself as being a professional in your field. Provide excellent, relevant information and viewers will follow.

TIP!

Videos are even more popular that they ever were, and you should use this to your advantage. Companies that effectively do video marketing do well in the fierce competition of the modern economy. Use the suggestions and tips laid out here in order to devise a strategy that is effective for you.

TIP!

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How To Take The Best Approach When Video Marketing

Do you own a business? If you are, you probably understand the challenges of business promotion. It is very easy to spread your message with technology. Video marketing is a great way to increase your business’ visibility. Keep reading to find out how to use videos for your business.

Have a screenshot of the website you run in your videos. This will let viewers see how the website you run works. Screenshots are also popular when making a demonstration video. Try saving a copy of the screenshot and then use some video editing program to include it into the video.

TIP! Make sure you understand that making your videos is only half the battle. Promotion is another key factor that needs to be utilized.

Make sure your videos have been optimized. Create a different description and title for each video. Don’t forget about your keywords! You might also include contact information so that customers can reach you.

Don’t forget about YouTube. This is where you should base your campaign from. You can have your videos somewhere for free. They also are visited the third most out of every website there is. It is one of the best search engines as far as volume, and it’s also the best video site as well.

TIP! If your videos are about a product you sell, make sure to include a link in the video description. If possible, the link should be displayed within the content of the video, as well as in the description.

Do not spend a lot of money on video production for marketing content. High production values do not mean getting good returns back on your investment. Large companies have struck it big by just using demos made by individual employees from their companies.

Your content should be informative and useful. A couple ways to attract viewers include relating some interesting news and amusing them with a demonstration. You may be able to boost your views with a video hosting site, but it won’t really work out if you have boring videos. People want interesting videos with valuable information, not boring commercials. Interesting videos ultimately increase traffic.

TIP! If you have several employees or colleagues, encourage them to get involved with your video marketing project. Use someone who can handle being in a video.

How-to videos are becoming very popular online. When you create one, you will be able to help people while showcasing your product. If people see you as an expert in your niche, then they are more likely to return to your videos and website.

Don’t forget to add a form to opt into your emailing list on the site’s page where the videos are. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.

TIP! Script “goobyes” and “hellos” for videos. Who are you? Who do you work for? What’s the video about? At the end, go over your company’s name again with any call to action you have to get your viewer to your website or to where they can buy the product.

YouTube is a fantastic way to increase your video marketing influence. Many times videos begin here. Additionally, YouTube offers free video hosting for their users. You’ll be on one of the most viewed websites on the planet. Since it is the most popular video sharing site, your video is more apt to be seen.

Although lots of YouTube videos go viral, you can’t expect to just post a video onto YouTube and have it go viral by itself. It is necessary to market the video itself through blogs, websites or social media. You need to get it out there for people to see.

TIP! Make sure you share your videos! Send an email with it to your family and friends. Put a blog post onto your site, encouraging your viewers to share your videos.

Include an opt-in form for your mailing list on every page where your videos are posted. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.

Your videos should be chock full of information and straight to the point. Most folks have the attention span of a gnat. If you want them to pay attention to what you have to say, make sure your video does not last longer than five minutes. It doesn’t matter how great your video is. If your viewers become distracted, then they will exit your video.

TIP! Never fret about being too perfect. You’re not required to have the greatest recording equipment or actors if you wish to get into video marketing.

You will keep people coming back to your site if your videos stay fresh and interesting. Boring content simply drives off viewers. Let your viewers wait a while so that they’re anxious to see the things you came up with. If your content is interesting and engaging, then you are much more likely to attract viewers and potential customers.

Always start your videos with a genuine and friendly greeting. Introduce yourself and your business at first. Also be sure to end your video with a friendly goodbye and give them a call to action.

TIP! People love stories. Are there stories you can share about your products or your company? Maybe you have taken part in an event, such as a charity function, which you can discuss in detail.

Your intro and outro should both be scripted. Just state your identity, your company name and the purpose of the video. At the conclusion of the video, put your business name in the video.

Do not quit video marketing when you don’t get what you want immediately. Try to improve videos through viewer feedback. As you become more comfortable speaking to an audience and you get better at editing, your videos will show a marked improvement.

TIP! If you were not familiar with your product, what are some questions you would have about it? You need to provide some detailed answers to these questions. Make a video about them in order to have simple answers.

It’s an ambitious project, so don’t hesitate to ask for help if needed. It’s not possible to think of every great idea on your own. Get ideas from friends, family and staff through brainstorming sessions. Perform these brain storming sessions regularly so that you are always full of fresh ideas.

If you are trying to reach a global audience it is best to spend the money on a professional translator. Do not use online translation tools if you plan to market to customers from different cultures who speak a different language. You’ll get their respect if they see that you put in the effort to make the video easier for them to understand.

TIP! You should ensure that your videos are as honest and real as possible. Viewers will trust you if you seem honest.

Incorporate your social sites, like Facebook and LinkedIn, to your marketing videos. This lets anyone who sees your video know about all the online properties you run. Share your information across multiple sites for increased traffic. You can boost traffic and grow profits by linking social media sites and video sites.

Don’t use Youtube exclusively, share your videos on other sites too. Although Youtube is the most popular video sharing site–don’t miss out on signing up with it–you need to post to other sites customers visit frequently. You should also ask your customers where they prefer to watch their videos.

TIP! Prior to posting your next video, check out your competition’s videos. Set aside your professional views on marketing and consider your preferences from the viewpoint of a paying customer.

If you aren’t good at making videos, let others do it for you. Hold a video contest that offers prizes. Also, let the contestants know that you will make use of the best video as a part of your ad campaign.

Use questions in your videos to draw viewers in. If viewers like your video, they will share and comment on their own pages, giving you extra exposure.

TIP! An educational video can be 3 minutes long, but most others should be kept to under a minute. Because there are many things vying for people’s attention these days, it is wise to grab their attention within 30 seconds to make sure they watch your whole video.

Don’t forget about sharing your videos. Distribute it to any of your email contacts who might be interested. Write up a blog post on it. Tell your current customers using email or direct mail. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. Spread the message!

When dealing with your own site, try not to utilize “auto-play.” Make sure visitors have the option of whether or not to play a video. Since websites can now be seen via a number of different devices, many of which are portable, viewers may not be in a place where instantaneous sound is appropriate. Let visitors decide to choose when to start playing it.

TIP! Put a personal touch into your video. Share some personal stories.

Keep videos informative and short. Online viewers are often somewhat impatient. Attempt to keep video less than 5 minutes, unless you want people’s minds to wander. It doesn’t matter how great your video is. If your viewers become distracted, then they will exit your video.

While editing your video, feel free to add titles and captions. This can be a great way to both introduce your video topic and differentiate the distinct segments of it. It it’s a tutorial you’re creating, be sure to break things down by steps, and include captions with additional tips.

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You need to be yourself in all videos. People need to get a feel for who you really are. When customers find you trustworthy, they will purchase from you instead of your competitors. Customers will think of your face as they see your products.

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As you have probably noticed by now, using the Internet to post online videos is a great alternative to traditional advertising schemes. Everyone seems to be on the Internet these days, and most of them watch videos all the time. Therefore, it only makes sense that you use them as well. Apply the advice from this article to help grow your business using video marketing.

TIP!

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Execute Your Video Marketing Campaign Like The Experts

One of the newest ways for businesses to effectively market their business is through the use of videos. With increasing Internet speeds, videos can now be watched instantaneously whereas before, it could take ages to download. Educate yourself with regard to video marketing by reading this article, and take advantage of the opportunities that video marketing provides.

Do not be intimidated by video marketing. All you need is a tripod and quality camera to make videos yourself. Perhaps you might demonstrate how a product is made or you might just do a simple demonstration of how it works.

TIP! Don’t think that anyone is going to watch a 20 minute video. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features.

Optimize your videos by using keywords. Create a different description and title for each video. You also need to include any targeted keywords. Include your contact information with each video post to ensure your visitors can easily contact you.

Make sure your videos are optimized. It is essential to have a unique title for each site uploaded to. These descriptions should include your primary keywords. Make sure your viewers can contact you easily by adding contact information.

TIP! Focus on a certain topic and choose a descriptive title filled with keywords. Strong titles can go a long way in attracting viewership.

Don’t forget about YouTube. Many times videos begin here. You can host videos for free. In addition, your video is hosted on the website that receives one of the highest number of visitors on the internet. YouTube is more than just a video sharing site, it is a huge resource for people searching for information on the web.

You have to grab people’s attention right away if you want them to view your entire video. You need to get their attention in the first few seconds. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.

TIP! You should see if your friends and colleagues would like to get involved as well. Identify someone who likes to be on camera and who would be attractive to viewers.

When making a video to promote a product, include an active link where they can go to purchase it. Try to include the link inside the video player. This ensures it can’t be stripped from it.

Video analytics are a must-have to get the most from your marketing videos. You can see things like how many video views you have, when it is viewed and where the traffic comes from. Tap into the well of unknown customers by using the information provided by this data.

TIP! Remember to write a greeting and a closing into your video script. Information to always include is who you are, your business name and the video topic.

Your content needs to be interesting. Make sure your videos are fun and entertaining while also giving your viewers important information. using YouTube and other sites will help with viewers, but not much if your content us boring. Something that provides great information or entertainment is best. There is no better way to guarantee traffic than having interesting and entertaining videos.

Determine which questions are most frequently asked about your product and make a video to answer them. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. This will give them an option for how they want to receive the information they are looking for.

TIP! Just posting a video on YouTube or another site is not enough to make it go viral. It’s important to give it some good marketing via social media, your own website and personal e mails.

You should see if your friends and colleagues would like to get involved as well. Choose a confident person to do the talking. If possible, you can mix things up a bit by featuring multiple individuals.

Figure out how to determine whether your video is successful or not. You can view videos and guess how people will feel about them. Hard data is a much more effective way to see if you’re getting it. Check out info like total viewers and length viewed.

TIP! Share that video as much as possible. Email your video to both your friends and your family.

Bring a camera with you when you attend events such as trade shows, festivals or conventions. There will probably be some chances to interview other experts and document your experiences. If you are speaking in public, ask someone to record it.

Include music in your videos. Think back on videos you have watched yourself, and you are sure to see the important role music can play. Think of appropriate music and incorporate it into your video. Customers will find your video more appealing with music. If you are uncomfortable with being in the video, the music will help you as well.

TIP! You should never have your videos appear to be merely advertisements. If your only approach is the well-worn sales pitch, then your customers will quickly tune out on your marketing videos.

Write down exactly how you want to begin and end the video. The video should begin with an introduction and tell what information the video will impart. At the end of each video ask your viewer to do something such as purchase a product or take a visit to your site.

Develop a video that briefly describes your business and your products and asks people to sign up for an email list. Offer a free incentive, like a report or an eBook, in exchange. It will be easier to get your audience interested in this incentive if you address them directly in a video.

TIP! Stories are fun to hear. Do you have a story about your business or the products you provide? If you were involved in a charity event, take your audience through from the beginning of charitable project, to its execution, and finally to the results.

Determine which questions are most frequently asked about your product and make a video to answer them. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. Making a video will give them the information they need without having to read through things.

Start your videos by asking a common question or posing a problem that people have probably encountered. After you have finished the video, your consumers will have a great resource available. Also, encourage viewers to share your video.

TIP! Successful marketers know the importance of responding to comments. People will have questions about products that your business offers and will need answers quickly.

The more information you can gather from analytics and other Internet tools, the more you can improve on your current strategy. Make use of this information in order to improve the content and production of your videos, and post new videos. Remember that this process should be continued indefinitely. You will never achieve complete perfection. You should always be striving for more.

Expand outside of YouTube. There are lots of other sites your audience frequent, in addition to YouTube. Make sure you have content up on those sites in addition to your YouTube channel. Give customers surveys to learn where they go to watch videos.

TIP! A video should not end with an answer, only a question. This helps to let the client feel engaged, as well as curious about the next video to come.

When you post your marketing video to YouTube, be prepared to moderate the comments. A lot of people will say things that are not appropriate on your videos because they feel like they are anonymous. This can drive away people that are really interested. If you are short on time, simply disable comments altogether.

Within 10 seconds you have to catch the attention of the viewer. After hooking them, they will be sure to finish watching the video. What can you do to grab attention? That all depends on who you are marketing to.

TIP! Make sure that you are listening to your viewers’ opinions of your videos. Do not forget that the goal of your videos is attract more people to view them.

Your videos should be chock full of information and straight to the point. Video watchers do not have a very long attention span. Try to keep your video under 5 minutes if you want to prevent people from wandering off mid-viewing. You might have great content, but it won’t help you if you lost viewers before the video is over.

Once you have started making videos, you need to keep track of your comments. Often times, you are going to have to respond to the comments. Some people might make comments that are constructive criticism. Use these comments to make your videos better.

TIP! Provide interesting information for clients. The point of you making videos is to gain a stronger customer base.

Short and concise is the key. Three minutes is the maximum duration. Use this time wisely to communicate the most important information in a way that appeals to your viewers. It is possible to have a five minute video, but more than that is ill-advised. Short and sweet videos are best.

Do something different. Make an effort to make your videos stand out. It’s hard to convince viewers of your unique value proposition when the actual video doesn’t show any indication of distinction. Think of ways you can stand apart from the pack and do it. Look for ideas from others in your niche, or perhaps you might draw inspiration through your customers.

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Put your video on the website you run, as well as posting it on video sharing sites. Anyone who already visits your site will see it this way. Google will keep track of how many people view your video even if they watch it on another site rather than on Youtube itself. Thus, you don’t have to worry about your viewing stats going down or being inaccurate if you embed your video on your website.

TIP!

As you can tell by reading this article, video marketing is not really hard. To make it successful, you need to learn as much as possible about it. This allows you to build the confidence and capability to produce quality videos with incredible results. Now, you can make a video and start promoting your business.

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Want To Market Using Videos? Check Out This Article!

Is video marketing something you want to do? Do you know what it is, but need some tips? This is the place for you. Keep reading to find out more.

Video marketing is nothing to fear. A tripod and a good quality camera are all you need in order to make your own videos. Demonstrate your product for the audience or simply talk to them about who you are and what you do.

TIP! Make sure that you keep generating new video content regularly. Your viewers should be able to come back frequently and find something new each time.

YouTube offers editing features on their site. You can add comments and text in your video. This makes it easy to share additional information such as a link or a coupon code.

The better your content, the more likely it is that your videos will take off. Your videos don’t have to be the most professional to get a lot of views. Your customers will view a video if they are interested and they think it is important. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.

TIP! Do not spend a lot of money on video production for marketing content. Spending a lot on your video does not necessarily result in a good return from your investment.

Remember that actually making the video is just half the battle. Additionally, you must do a great deal of promoting. If you can market your videos effectively, you will see a significant increase in your number of clickthroughs. Include quality information, but don’t be shy about letting others know what you have done.

A great tips to start is to create good titles. Titles are what gets viewers to click on play. The title is one of the most important factors, and without a proper title, the viewers won’t know what to expect. Take time to make relevant and creative titles for great video marketing.

TIP! You do not need to spend a fortune to create a high quality video. Professional gear is not necessary as long as the picture is balanced and focused.

How-to videos are ranked as one of the highest searched topics on the web. Having tutorial videos creates an avenue for those who search in your niche to find you. Once they respect you as an authority, they’ll want to know more.

Among the most frequently performed online searches is “how-to” do some particular thing or another. Creating a “how-to” video will help increase exposure to your business by driving new traffic in your direction. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say.

TIP! Are your videos meant to convince people to buy one of your products or services? If so, then it’s crucial that you provide a working link in order for them to actually be able to do so. It is best if this link is inside the video player itself.

Don’t overlook YouTube. You need to concentrate your marketing campaign here. You can host videos for free. It is also the third most visited website. Since it is the most popular video sharing site, your video is more apt to be seen.

Make sure your content is considered interesting. When you create a video for a business it’s important to give out great information that is useful. While a hosted video improves traffic, bad videos do not. Viewers want to learn something or get some type of benefit from what they are watching. Making interesting videos can get you traffic that will continue to increase.

TIP! Take your video camera whenever you attend trade shows, conventions or other gatherings. You will most likely get the opportunity to speak to experts or document your experience.

Make a video detailing how to utilize your product correctly. This type of video will not only help solve your current customers’ problems, it will also help show new customers why they should purchase your products.

If you are making a video, you should ask your audience to do something. This is known as the “call to action” in online marketing lingo. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. If you want it to work, you have to make things easy for viewers.

TIP! W

Try to create content that will intrigue viewers. When making a video for your business, make it fun, interesting, or newsworthy. Placing your videos on YouTube is sure to boost traffic, but if the video is boring, it will not do much good. Folks like engaging content that contains solid information. Making your videos interesting is a great way to increase traffic.

Embed the video within your domain to add a little extra attention on top of the usual YouTube traffic. This gives you greater control. You can include links around the video that are related to the content. This won’t lose you views. Google counts and combines views from wherever they are posted.

TIP! Consider creating an instructional video. The video must be complete.

You should always put a link to your mailing list, as well. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.

One type of video marketing that is not used enough is turning a video into a podcast. It might be possible to charge a nominal cost for a series of best practices videos converted to this format. One caveat if charging is to make the fee low.

TIP! Your videos should look as real as possible. If you appear sincere and honest in your videos, your viewers will be more likely to trust you.

Any event is a good time to take a video. This will give you the opportunity to interview experts and/or document your experiences. Have someone record any talks you give, too.

Don’t forget to check out the videos of your competition. Determine what works and what doesn’t, from a consumer’s viewpoint. Ask yourself the reasons for your conclusions. Ask friends, family members and even customers to watch these videos and give you their impressions. Use this important feedback to make a great video of your own.

TIP! If your video is an instructional or educational one, then it is okay for it to be three minutes long. However, if your video doesn’t fit into this category, then it really shouldn’t be any longer than 30 seconds.

Video content analytics are extremely important. You can see things like how many video views you have, when it is viewed and where the traffic comes from. You can find out a lot from this data.

You don’t have long to keep the viewers attention, so do it fast! Once you hook them in, they are more likely to keep watching until it’s over. What can you do to keep their attention? Your target audience helps determine this, as does the topic of your video.

TIP! Once you’ve grasped the basic concepts behind online marketing and advertising through the Internet, you might be interested in created a simple podcast on a typical weekly or monthly schedule. Podcasts are becoming more popular.

If you see the same questions being asked by customers again and again, create a video that provides answers. The text FAQ has been a mainstay of websites for years now, but plain text is so 2000s. The video format is more likely to be watched and remembered. That way, viewers can choose the method through which they will get the facts they want.

Watch competing videos. In video marketing, imitation is not the sincerest form of flattery, but you need to know what your competitors are doing so that you can surpass them. Model your videos after those that are successful, but make sure to make it your own. Watch lots of videos to learn how to differ from them.

TIP! Teach people the things you already know. Establish yourself as an expert in your field.

Put video on your own site, in addition to putting it on video sharing sites like YouTube. Visitors will watch this embedded video and visit more pages to get some information on the products they just saw in your video. This won’t lose you views. Google counts and combines views from wherever they are posted.

Your marketing department is not the only source of good ideas. You never know who might come up with the next big idea. These employees might be able to give you tips you have not yet thought of. You will also strengthen employee bonds by seeking input from others.

TIP! It might be best to split large videos into several smaller parts to keep your audience interested in spite of a short attention span. When you keep your videos short, more people will watch and come back to see the next video.

Your videos do not have to be perfect. Succeeding in video marketing doesn’t require you to have all the latest equipment. More often than not, the computer you currently own will be more than enough to get the job done. If you have a smartphone, you can use the camera that comes standard on it. Conduct yourself in a professional manner and give people great content, and they will watch.

Promote your video to existing customers via email. This is an excellent method of providing your customers with more information on your business. In addition, it helps serve as a reminder about the products that you are offering. Always make sure that you have links or captions with your website in your video so they can find you.

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There are probably things that people are always asking you about your business. Use your videos to give answers to these questions. A video that answers frequently asked questions is a great way to help make your business more personal.

TIP!

Think about using time-lapse photography to market your business. Incorporate a camera setup in your workplace and allow it to record the day with photos. Later, you can watch and edit to your liking, and create a wonderful showcase into your business. People will enjoy watching how your business works because they’ll see that you’re very much like them.

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Customer Base

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If you speak a different language than your customer base, use a professional translation service to create the subtitles. You don’t want to rely on Google Translate! When your videos have the proper translation, your select customer base will understand it better and respect you for your efforts.

TIP!

Hopefully you now understand that video marketing isn’t all that hard. Try out these tips and decide which are appropriate to your needs. Video marketing is effective. Millions of people use the Internet daily and millions more watch videos on the Internet daily. Take full advantage of that opportunity!

TIP!

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