Do you sell things on the Internet? Do you need a new marketing idea? If you do, video marketing might be the solution. By creating videos and posting them online, you can attract new customers and inform them about your products. How? Read on.
A big mistake in video marketing is to get caught up in production value. You do not necessarily need to spend a fortune to produce a high quality video. Some of Dell’s best promotions have been made by ordinary employees.
Don’t be intimidated by video marketing. It is simple to create effective videos using only a quality camera and tripod. You can show customers your workplace, manufacturing center or just discuss your expertise.
The most popular searched topics on the internet are “how-to” items. Creating tutorials on a topic will help you reach targeted visitors in your niche. When they know you are an expert, they’ll come back for more.
You can present a product to potential customers through video marketing. Providing demonstrations and product insight engenders a sense of confidence among your customer base. By seeing it in action, the product will have more buyers.
Take a video camera with you if you are visiting a public event such as a convention or trade show. You will most likely get the opportunity to speak to experts or document your experience. If you do any public speaking, be sure the event is recorded on video.
When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. You have to catch their attention within 10 seconds. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
It’s an ambitious project, so don’t hesitate to ask for help if needed. It can be very hard to brainstorm by yourself for a video. Come up with ideas by brainstorming with friends, family and employees. Perform these brain storming sessions regularly so that you are always full of fresh ideas.
Keep in mind that producing your video marketing content is only the first half of your efforts. Video promotion is key too. If you market well, more people will see your videos than ever before. You might have made the greatest video in the world, but people need to know where to find it.
If you do not feel confident in your ability to make videos, you can hire someone to create on your behalf. Hold a contest, and hand out prizes to the best video makers. Make sure people know that they have to surrender their videos to you to get the prizes.
Working as part of a team can be a smart way to develop video content. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. However, you should ensure you credit these people in your videos so that they have the chance to be acknowledged.
Come up with a measure of the success rate of your videos. You can always use your own judgment about a video’s likely appeal. Hard data, however, is a much better way to figure out if you are hitting the mark. See the number of people who have viewed the video, the amount of the video that they actually viewed, etc.
Among the most frequently performed online searches is “how-to” do some particular thing or another. A great way to reach your target audience is to create tutorials related to your business. Once they’re aware of your expertise, they will come back for more.
Short and concise is the key. The optimal length for a video is around three minutes. If you go on longer than that, viewers are more likely to click away. Unless your video is super interesting and engaging, keep it to under five minutes at most. Keep it short and sweet.
If you work with some colleagues or employees, get them involved in your video marketing campaign. Choose a confident person to do the talking. Multiple employees may be suited for the task; utilize all who are willing.
Videos with time-lapse photography are a ton of fun. Leave a camera rolling in your office. Afterwards is when you work on the editing to make a useful business. Prospective buyers are sure to enjoy gaining greater insight into the business.
Have a sign-up form for an email list on the same page as your videos. Provide viewers with an opportunity to request additional information related to the video. You can then use that connection to promote your products and services.
Successful marketers know the importance of responding to comments. Often you’ll find that people need to know something urgently about your product or service. You should always answer questions left by viewers; do not ignore them.
If you need to go to some kind of public event for your business, take along a camera. You will probably have the occasion to interview some experts or simply document your experience at this event. If you’re doing public speaking, have it recorded.
Take a humorous approach to the typical commercial style of marketing. Commercials that are boring do not hold people’s attention. If your commercial is funny or controversial, it will catch the attention of your potential customers. Try to be as creative as possible with your videos. You will get great results with attention-grabbing, humorous videos.
People desire the truth! Only make videos about subjects that really interest you or causes you really believe in. When you be yourself and deliver your message in all honesty, your viewers will enjoy your video more and will be more inclined to return to view more.
You do not have to use just YouTube to share videos. It is definitely part of your strategy, but there are other useful video sites as well. Give customers surveys to learn where they go to watch videos.
Make a script for your intro and outro for the video. You should introduce yourself and your business. Finally, say the name of the company one more time – don’t forget your call to action!
“To be continued soon…” is perfect for a video creator. With the promise of a conclusion or further developments, viewers are given an excellent and irresistible reason for revisiting your page or channel. Keep related videos together so they are easier for the viewer to find.
It could provide useful to split large media segments into several, smaller videos. You are more apt to have consistent viewers if you have videos that last for just a few minutes instead of long ones.
You should always tell your customers how to find you on social media in your videos. A visitor who inadvertently stumbles onto your YouTube video may not realize you can be found on Facebook as well. Promoting your other sites will help drive business to them and vise versa. Increase the number of visitors to your video websites by including links in your social media messages.
Make sure you don’t neglect to share your videos often. Email it to your loved ones. You might also embed the video into a blog post, or on a special section of your website. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Add it to Facebook, YouTube or other video outlets. The important thing is to get your video out to the masses.
All your videos should have some sort of call-to-action. Let people know that they need to get to buying in a hurry. Make it easy for your visitors to follow through by making your instructions simple and clear. Getting straight to the point is effective, so conclude each video with a direct call to action.
Videos are even more popular that they ever were, and you should use this to your advantage. Businesses that make effective use of video marketing are thriving in today’s competitive marketplace. Make use of the advice in this piece to craft your own video marketing plan.